Source: Press Release
THE NEXT EVOLUTION OF PRO WRESTLING ON TV STARTS THURSDAY MAY 31st ON TNA IMPACT WRESTLING LIVE ON SPIKE TV
TUNE IN AT NEW TIME SLOT OF 8:00p.m./ET FOR LIVE ACTION AND MUCH MORE
NASHVILLE, TN (May 30, 2012) – TNA IMPACT WRESTLING announced today that the highly-rated weekly series will be making changes to its programming to include a hybrid of reality and explosive action each Thursday, live on SPIKE TV at 8:00pm/ ET. The reality elements and production technique represent the most significant evolution in this genre in more than 15 years.
“We took a step back to look at our product with fresh eyes,” says TNA IMPACT WRESTLING President Dixie Carter. “People watch TV differently today than before, and the wrestling format itself has become stale. What happens backstage, in the office and on the road is so entertaining that we decided it was time to pull the curtain way back and give viewers a peek at that world as well. Over the next few weeks and months, viewers will continue to see our show evolve as we expose more real aspects of our business that have always been sacred,” she continued.
This announcement is a key component in the continued growth of the TNA IMPACT WRESTLING brand that is bringing game-changing programming to the world of professional wrestling. Cameras will be everywhere. Meetings will be shot in real time and unscripted as we capture moments; not produced segments. Access to conversations and vantage points that have never been seen before, such as production meetings, talent evaluations and post match critiques, will be revealed. Combined with an emphasis on story structure, long term character and story development, these changes will help IMPACT WRESTLING pioneer the next generation of wrestling entertainment programming.
Going live allows IMPACT WRESTLING a deeper connection with our audience via social media. Starting with the May 31st broadcast, IMPACT WRESTLING will be the most socially interactive television program in the history of professional wrestling. Viewers will have a variety of unique opportunities to participate and influence certain elements of the program through various social media platforms. Also, backstage will take center stage, as fans will have access to live interviews being conducted featured on www.impactwrestling.com.
Once again, Dixie Carter gives voice to something that the wrestling fans actually prove on a weekly basis (anyone else see that RAW’s ratings tanked this week?). The fact is that there is a certain demographic out there that is no longer compelled to watch professional wrestling on a weekly basis because they’re not being programmed to by WWE and they don’t get the “big time” feel from TNA. Let’s see if the shift to a more “reality show” like product will make a difference. I think it has potential.