Source: TNAStars.com
The final cable rating and viewership estimates for this week’s episode of iMPACT Wrestling on Spike TV are now available. The numbers show that this week’s episode stayed pretty much within the average of what the show has been getting over the last few weeks. Though the show dipped a little bit this week, the dips are not significant in the grand scheme of running a second-tier professional wrestling company. This week’s episode of iMPACT Wrestling scored a final cable rating of 1.05 which represented about 1,363,000 viewers over the course of the show’s two hours.
By comparison, this week’s episode had a final cable rating that is 0.04 of a point lower and brought in approximately 126,000 less viewers than last week’s episode, which scored a final cable rating of 1.09 with an average audience of 1,489,000 viewers.
The total viewership for any one episode of TNA’s iMPACT Wrestling is hard to estimate. On his Twitter account, Eric Bischoff suggests that DVR numbers can add a total of 10% to 12% to the final viewership numbers. Historically, we’ve seen DVR+1 and DVR+3 figures (the amount of people who watch the show on their DVR within one day and three days of recording it) add 200,000 more viewers to the final viewership number reported above. Plus, Spike.com uploads each full episode of iMPACT Wrestling to its website for free online streaming for a four month period. The online streaming versions of the show typically generate about 20,000 views before they are taken down (some episodes have many more viewers, others have less). Also, the TNA channel on YouTube posts a large portion of each episode online with seemingly no date noted as to when they will be removed. However, there is no way to know whether or not DVR or online viewers are part of the original viewership estimate, so these figures are rarely reported by professional wrestling websites. However, in the interest of providing a definition for the full spectrum of “viewers” for each episode we feel this information is still good to know!
Interested in learning more about how iMPACT Wrestling’s historical ratings and viewership numbers? If so, then check out TNAStars.com’s Ratings War area. In the Ratings War area you can see a comparison of iMPACT Wrestling vs. Monday Night RAW from the spring of 2010 and iMPACT Wrestling vs. Superstars from all of 2010 and the first part of 2011. Also, you can see a comparison of iMPACT Wrestling’s viewership numbers from week-to-week in 2011 and the beginning of the ratings and viewership tracking information for 2012. Enjoy!
a final cable rating of 1.05 which represented about 1,363,000 viewersThats wrong, the rating stands for households and has nothing to do with the viewership!The correct sentence isa final cable rating of 1.05 which represented about 1,049,000 householdsBut today, the household numbers are meaningless! Only the demos and viewership numbers are important.
Thanks for the comment, Nielson. You would be correct, however you are making a connection that I am deliberately not making. I am not trying to infer that the estimated 1,363,000 viewers are directly correlated to the number of households watching the show. That would be totally incorrect (and thus the combination of the data reported here and the proposed format of your “correct” sentence are incompatible).
When the overnight numbers are reported, there are two basic numbers that everyone is looking for – the first is the overnight rating (in this case it was a 1.05), the second is the estimated viewership (in this case it was 1,363,000). These figures are widely reported around the internet, the most prevalent source of which is probably TVByTheNumbers.com (you can check out the overnight ratings and estimated viewership for this past Thursday night by clicking here).
So, while you are correct (and it has never been questioned on this website, but rather repeatedly reinforced) that the overnight Nielson rating is an estimate of total number of households watching a particular program, your comment incorrectly tries to mix the two most widely reported figures (overnight rating and the separately reported estimated viewership). In a deliberate effort to keep these numbers separate, we choose to report: “This week’s episode of iMPACT Wrestling scored a final cable rating of 1.05 which represented about 1,363,000 viewers over the course of the show’s two hours.”
Again, thanks for the comment.
Thanks for the comment, Nielson. You would be correct, however you are making a connection that I am deliberately not making. I am not trying to infer that the estimated 1,363,000 viewers are directly correlated to the number of households watching the show. That would be totally incorrect (and thus the combination of the data reported here and the proposed format of your “correct” sentence are incompatible).
When the overnight numbers are reported, there are two basic numbers that everyone is looking for – the first is the overnight rating (in this case it was a 1.05), the second is the estimated viewership (in this case it was 1,363,000). These figures are widely reported around the internet, the most prevalent source of which is probably TVByTheNumbers.com (you can check out the overnight ratings and estimated viewership for this past Thursday night by clicking here).
So, while you are correct (and it has never been questioned on this website, but rather repeatedly reinforced) that the overnight Nielson rating is an estimate of total number of households watching a particular program, your comment incorrectly tries to mix the two most widely reported figures (overnight rating and the separately reported estimated viewership). In a deliberate effort to keep these numbers separate, we choose to report: “This week’s episode of iMPACT Wrestling scored a final cable rating of 1.05 which represented about 1,363,000 viewers over the course of the show’s two hours.”
Again, thanks for the comment.