Source: TNAStars.com
The final cable rating and viewership estimates for last night’s episode of iMPACT Wrestling on Spike TV are now available. The numbers show that last night’s show was hit very hard by its cable competition – scoring the lowest rating and viewership numbers for all of 2011. Last night’s episode of the show scored a final cable rating of 1.01 which represented about 1,376,000 viewers over the course of the show’s two hours.
Last night’s final rating is 0.13 of a point lower and approximately 114,000 less viewers than last week’s episode, which scored a final cable rating of 1.14 with an average audience of 1,490,000 viewers.
When we know more about how last night’s show scored during the first and second hours, we’ll report it right here – so check back on Monday! Last night’s episode of iMPACT Wrestling on Spike TV had more total viewers than prime time and late night programming on other cable channels with a national audience including FX, Comedy Central, Cartoon Network, the Food Network, Versus, TBS, E!, Discovery, Tru TV, A&E, and HGTV – among others.
It is also worth noting that the show’s total viewership is hard to estimate. This is because DVR+3 figures (the amount of people who watch the show on their DVR within three days of recording it) usually adds about 200,000 more viewers in addition to the viewership number reported above. Plus, Spike.com uploads each full episode of iMPACT Wrestling to its website for free online streaming for a three month period. The online streaming versions of the show typically generate about 20,000 views before they are taken down (some episodes have many more viewers, others have less). However, there is no way to know whether or not DVR or online viewers are part of the original viewership estimate, so these figures are rarely reported by wrestling websites (but they’re still good to know!).
If you’re interested in iMPACT Wrestling’s ratings performance for 2010 and 2011, then check out TNAStars.com’s Ratings War area. In the Ratings War area you can see a comparison of iMPACT Wrestling vs. Monday Night RAW from the spring of 2010 and iMPACT Wrestling vs. Superstars from all of 2010 and the first part of 2011. Also, you can see a comparison of iMPACT Wrestling’s viewership numbers from week-to-week in 2011. Enjoy!
Hey folks – I just wanted to add a small portion of commentary on this ratings report story. First, last night’s American League Divisional Series on TBS brought in 9,720,000 viewers. That’s a HUGE audience to draw on cable! In fact, that’s such a large audience that – when combined with the second highest rated cable show last night (MTV’s Jersey Shore with 6,599,000 viewers) – every other regular, episodic show on cable television had considerably lower ratings and viewership last night.
In fact, for iMPACT Wrestling to hold on to an average of 1,376,000 throughout the night is pretty good. Is it impressive, per se? Hmmm… I’d have to do more analysis on the other shows that were on cable last night and how they fared in the ratings. Yet, it is certainly a good showing for iMPACT Wrestling – regardless of what the anti-TNA hate sites and smarks say.