iMPACT Wrestling Ratings (8/11): Viewership Rebounds, But Ratings Are Still Going Down

Source: TNAStars.com

The final cable rating and viewership estimates for last night’s episode of iMPACT Wrestling on Spike TV are now available and it looks like the show managed to regain a bunch of its viewers, but captured less of the total audience than the week prior (i.e. viewership was up, but ratings were down). This week’s episode of the show scored a final cable rating of 1.07 which represented about 1,536,000 viewers over the course of the show’s two hours.

This week’s final rating is 0.07 of a point lower, but approximately 100,000 more viewers than last week’s episode, which scored a final cable rating of 1.14 with an average audience of 1,436,000 viewers.

We also know a little bit about how last night’s episode of iMPACT Wrestling scored by hour. The first hour of the show scored a 1.08 rating while the second hour dipped slightly and scored a 1.06 rating. Last night’s episode of iMPACT Wrestling on Spike TV had more total viewers than prime time and late night programming on other cable channels like Comedy Central, FX, TLC, Tru TV, A&E Network, the Food Network, TBS, HGTV, SyFy, History, Lifetime, the NFL Network, E!, and TNT. For comparison’s sake, while this week’s episode of iMPACT Wrestling had approximately 1,536,000 viewers, the premiere of NFL Football on ESPN had approximately 4,390,000 viewers and the second episode of the new season of Jersey Shore had approximately 7,374,000 viewers.

It is also worth noting that the show’s total viewership is hard to estimate. This is because DVR+3 figures (the amount of people who watch the show on their DVR within three days of recording it) usually adds about 200,000 more viewers in addition to the viewership number reported above. Plus, Spike.com uploads each full episode of iMPACT Wrestling to its website for free online streaming for a three month period. The online streaming versions of the show typically generate about 20,000 views before they are taken down (some episodes have many more viewers, others have less). However, there is no way to know whether or not DVR or online viewers are part of the original viewership estimate, so these figures are rarely reported by wrestling websites (but they’re still good to know!).

If you’re interested in iMPACT Wrestling’s ratings performance for 2010 and 2011, then check out TNAStars.com’s Ratings War area. In the Ratings War area you can see a comparison of iMPACT Wrestling vs. Monday Night RAW from the spring of 2010 and iMPACT Wrestling vs. Superstars from all of 2010 and the first part of 2011. Also, you can see a comparison of iMPACT Wrestling’s viewership numbers from week-to-week in 2011. Enjoy!