Source: Licensing.BIZ
Below is the text of an article from a marketing industry website that talks about the new Chief Marketing Officer for TNA Wrestling – Al Ovadia. According to the article, Ovadia has worked with some of entertainment’s biggest brands including the Simpsons and Spider-Man. He comments that TNA Wrestling is the fastest growing sports entertainment company in America and that he wants to help accelerate its growth in the coming years.
From my perspective in the business world, usually whenever an organization hires a Chief Marketing Officer they are working on a long-term plan for growth and increased brand awareness – something above and beyond press releases and an online presence. It’ll be interesting to see what Ovadia is able to bring to the table at TNA Wrestling because if this job is done right, it could really move the organization’s profile up in the sports and entertainment industries.
Licensing industry stalwart becomes chief marketing officer at sports entertainment firm.
Former Sony Pictures Consumer Products EVP, Al Ovadia, is to oversee the marketing for TNA Entertainment’s TNA Wrestling brand.
Ovadia has over 20 years of experience in the TV, marketing and licensing industries. As well as Sony Pictures, he has worked at 20th Century Fox and NBC Television, working on such properties as Spider-man and The Simpsons.
“I couldn’t be more thrilled to be joining Dixie and the terrific team she has assembled at TNA Wrestling,” said Ovadia. “TNA is the fastest growing sports entertainment company in the US and I am hopeful that I can help accelerate that growth even more so in the coming years.”
Dixie Carter, TNA president, added: “Al’s experience and foresight in the industry will be indispensable as we move forward to take TNA Wrestling to the top of the entertainment world.”
