Source: Press Release
NEW YORK, NEW YORK – March 16, 2010 – USA was the #1 network in cable prime this week, delivering more P25-54 (1.15 million, +24% over #2 TBS), P18-49 (1.10 million, +1% over #2 TBS) and households (1.84 million, +3% over #2 DSNY) than any of its cable competitors while earning the top basic cable household coverage rating of the week (1.86, +0.04 over #2 DSNY). USA delivered more total viewers (2.48 million, +10% over #2 FOXNC) than any other ad-supported network on cable. No other cable network delivered over 1 million P25-54 in prime.
USA continued to outperform The CW, with double-digit victories among P25-54 (+29%) and total viewers (+41%) as well as outperforming the broadcaster among P18-49 (+9%). Cable’s #1 network registered victories over “Big 4″ broadcast networks in 13 primetime hours this week (M-Su 8P-11P) thanks to USA Originals WHITE COLLAR and PSYCH, WWE MONDAY NIGHT RAW, hit movies and episodes of the top acquired series on cable, NCIS, LAW & ORDER: SPECIAL VICTIMS UNIT and HOUSE.
USA was home of four of the top ten P25-54 telecasts in prime this week and three of the top P18-49 with original hours of WHITE COLLAR and WWE MONDAY NIGHT RAW and the top acquired series on cable, NCIS.
* Only a pair of series-high episodes of “Pawn Stars” on History outperformed WWE MONDAY NIGHT RAW this week among P18-49 (2.59 million) while among P25-54 (2.46million), RAW was behind only “Pawn Stars” and a series-high “American Pickers.” RAW delivered nearly four times as many P18-49 (+274%), P18-34 (+293%) and total viewers (+275%) as TNA “Impact” in the first night of its new timeslot head-to-head against RAW and more than tripled their P25-54 (+226%) and household (+246%) audiences. In RAW’s 9P-11P time period, USA outperformed NBC in delivering P18-34, P18-49, P25-54 and total viewers, besting ABC and FOX among M18-34 and ABC in M18-49, M25-54 and M2+.
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