WWE has signed a deal with UK online advertising company Unanimis where the British company will “manage [WWE’s] rapidly growing UK online advertising efforts. Unanimis will also spearhead online sponsorship deals and integrated opportunities on behalf of WWE.” Below is the press release WWE sent out on this topic. An interesting note is that apparently 10% — or 1.3 million people of the 13 million total — of WWE’s web visits come from the UK:
WWE and Unanimis Tag Team UK Advertising Market
January 5, 2009
London, January 5, 2008 – World Wrestling Entertainment® (WWE) has tagged Internet advertising specialist Unanimis to manage its rapidly growing UK online advertising efforts. Unanimis will also spearhead online sponsorship deals and integrated opportunities on behalf of WWE.
Andrew Whitaker, President of WWE Europe, Middle East and Africa, says: “Thanks to unique and exciting content, WWE.com has become a key destination for our fans. We are delighted to partner with Unanimis and have them manage WWE’s online advertising, which targets our average-monthly 1.3 million unique UK users, who generate a staggering 37 million-plus page views per month.”
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