The following is a Press Release from UFC.com:
Bio-Engineered Supplements & Nutrition Inc. (BSN), the world leader in cutting-edge sports nutrition products and makers of N.O.-XPLODE™, the #1 selling extreme pre-training energy and performance igniter, is proud to announce a multi-year partnership agreement with the Ultimate Fighting Championship® (UFC®), the premier Mixed Martial Arts (MMA) organization in the world today.
MMA is an intense combat sport where high level professional fighters use interdisciplinary forms of fighting that include Jiu-Jitsu, Taekwondo, Karate, Boxing, Muay Thai, Wrestling and other disciplines to their strategic and tactical advantage in a sanctioned match. UFC® fighters are among the best-trained and most conditioned athletes in the world, making BSN’s association with the sport of MMA and the UFC® a perfect fit. What BSN is to the world of sports nutrition with their leading line of physique, performance and energy products, the UFC® is to Mixed Martial Arts, true innovators and world leaders.
“I’m excited to announce that BSN is the ‘Official Nutritional Supplement Provider’ of the Ultimate Fighting Championship®,” said Dana White, UFC® President. “As the world leader in physique and performance supplements, they are a perfect fit for the UFC® – we look forward to working with BSN as we take this sport to a whole new level.”
The Ultimate Fighting Championship® is regulated by the most prestigious sports regulatory bodies in the United States. UFC live pay-per-view events take place at preeminent destinations including MGM Grand, MEN Arena, Mandalay Bay and 02 Arena, and consistently draw sell-out crowds with record-breaking gates. Presenting over twelve pay-per-view events per year, the UFC stands as the largest pay-per-view content provider in the United States.
The UFC also dominates television with its reality series The Ultimate Fighter®, now heading into its eighth season. The Ultimate Fighter® has reigned supreme for years in the coveted 18-34 male ratings demographic, and regularly enjoying higher ratings than traditional franchise sports such as the NBA, NHL, NASCAR as well as NCAA football and basketball. In partnership with Spike TV cable network,
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the UFC also presents ten live UFC® Fight Night™ events and the popular program UFC: Unleashed™.
BSN’s President and CEO Chris Ferguson comments on the partnership, “I’m proud to announce that BSN is now the ‘Official Nutritional Supplement Provider’ of the UFC®. MMA is the fastest growing sport in the world today. We are excited to be aligned with an organization as prestigious as the UFC® and are eager to stretch our brand with this partnership by showcasing our product line, which includes N.O.-XPLODE™, the foremost pre-training igniter in the world today. BSN is a dominate force in over 75 countries and climbing. We have entered into this strategic partnership with the UFC® to solidify our combined global presence. I want to thank everybody at the UFC® for their efforts and for their continued commitment.”
Look for on-line activation of this partnership via BSN’s new MMA driven site at www.bsn-mma.com and also look for BSN’s presence on www.ufc.com. And be sure to catch all UFC® Pay Per View events and catch a glimpse of the BSN logo on the Octagon™ canvas and bumpers. Be the first to see this amazing partnership take the world by storm!
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