Source: Yahoo! Finance
Agreement With Nation’s Largest Retailer Leads to Explosive Growth; Thousands of Wal-Mart Stores to Stock WWE(R)-Branded Socko Energy Drinks
LOS ANGELES, April 24 /PRNewswire/ — Underscoring its reputation as the fastest-growing independent energy drink company in America, Bliss Beverage today announced a major agreement with the nation’s largest retail chain, Wal-Mart, that will significantly increase distribution of Socko Energy beverages in the U.S. Beginning May 15, “WWE RAW® Attitude Powered by Socko” and “WWE Slammin’ Citrus Powered by Socko” specially-designed four-packs will be available at nearly all Wal-Mart stores nationwide. This is the first of two major announcements from Bliss Beverage; the other is forthcoming.
The major rollout is supported by an integrated marketing campaign that will leverage Socko’s and WWE’s existing licensing and promotional partnership. WWE RAW® Attitude marketing initiatives include sponsorship of a WWE Pay-Per-View, online, print and broadcast advertising throughout WWE channels including WWE.com, and WWE Magazine and mobile components.
“This is truly a monumental experience for Socko,” said Bliss Beverage co-founder Jordan Harwood. “For the first time, consumers everywhere will be able to experience our product.” Partner Mike Jannicelli added, “Not only will this deal harness the power we already have with consumers and take that excitement to the next level, but a partnership of this magnitude certainly positions the company for future growth.”
Before approaching Wal-Mart, Bliss Beverage founders Harwood and Jannicelli teamed up with entertainment and marketing company Bischoff-Hervey Entertainment (BHE TV, LLC), responsible for branding Socko on a global level through non-traditional, entertainment-based marketing initiatives including creating and executing the Wal-Mart strategy.
“This has been a very exciting project to work on,” said BHE TV principal Eric Bischoff. “The Bliss Beverage team has done a great job laying the foundation for growth. When they came to us about a year ago and asked us to develop a mass market retail strategy for them, we knew that Wal-Mart was the right retail partner for Bliss Beverage. We have the right brands, a great product and the perfect retail partner, so we could not be more excited.”
Bischoff’s partner Jason Hervey adds, “When we partnered with Bliss, landing Wal-Mart was a major goal of ours. This agreement is a result of a very specific strategy that we are currently executing.”
“WWE RAW® Attitude Powered by Socko” and “WWE Slammin’ Citrus Powered by Socko” have been specifically designed to deliver an impact of energy fortified with Taurine, vitamins B12, B6 and Horny Goat Weed to help endurance while increasing mental awareness without unwanted carbohydrates.
