Bliss Beverage Attracts Arizona-Based Financial Advisory Firm, The Miller Group
PR NEWSWIRE
SCOTTSDALE, Ariz., Feb. 23 /PRNewswire/ — Further solidifying its national reputation for designing and implementing financial and business strategies, The Miller Group today announced a formal alliance with Scottsdale-based independent beverage producer Bliss Beverage. The Miller Group (Miller) and its affiliated companies, known for their impressive record of designing programs related to corporate structure, business plans and financial assignments, will provide strategic financial advisory services to Bliss Beverage and the company’s flagship product, Socko Energy.
“The Miller Group is the most ideal organization to assist Bliss in developing and implementing its ultimate plan to broaden the scope of our successful Socko brand,” said Jordan Harwood, president, Bliss Beverage. “Miller’s successful Wall Street track record in working with emerging growth and middle-market companies, and their experience working with entrepreneurial management teams played a major role in our selection process.”
The alliance will join The Miller Group with Bliss co-founders Jordan Harwood and Mike Jannicelli and entertainment marketing company Bischoff-Hervey Entertainment (BHE TV, LLC), responsible for branding Socko on a global level through non-traditional, entertainment-based marketing initiatives, including the signing of pop culture icon Hulk Hogan to endorse energy drink “Hogan Energy Powered by Socko” and, most recently, the multi-year licensing and promotions partnership with World Wrestling Entertainment, Inc.(NYSE: WWE) to yield “RAW(R) Attitude Powered By Socko” and quarterly promotional cans featuring WWE(R) Pay-Per-View branded names. Miller, BHE and Bliss will work as a team dedicated to growing the company, specifically in second quarter of 2007 with the nationwide roll-out of both Hogan Energy and RAW(R) Attitude.
“Bliss has worked hard to strategically position itself against the competition by aligning with iconic brands like Hulk Hogan and WWE,” said Mike Jannicelli, vice president, Bliss Beverage. “The time was right to engage The Miller Group as we set the stage for the next level of growth for our company by taking advantage of the momentum that the energy drink category has created and the favorable multiples within the financial community.”
“Our firm is extremely pleased to be part of the team that supports Bliss in building and financing a national and international beverage company with the Socko brand as the foundation,” said Rudy R. Miller, chairman and chief executive officer of The Miller Group. “We appreciate the opportunity to work with Bliss principals Jordan and Mike and the incredible management team responsible for their already successful growth.”
About The Miller Group
Miller Capital Corporation (MCC), one component of The Miller Group, offers a broad spectrum of financial advisory and related services to both public and private middle-market companies located throughout the United States. Among the various activities and services provided by MCC are venture capital and private equity investing, management consulting and business valuations. Miller Capital Markets (MCM), a NASD member firm, is a boutique investment bank that handles merger and acquisition transactions, private placement of equity and debt and public market advisory services. Rounding out Miller services are Miller Investments, Inc. and Miller Management Corporation.
A select group of past and present Miller clients include: America West Airlines, Inc., USAir Express, Capital Title Group, Inc., Global Entertainment Corporation, The JFP Group, LLC, Maracay Homes, McMurry, Inc., REGENT Communications and the Ritz Carlton magazine.
About Bischoff-Hervey Entertainment
Bischoff-Hervey Entertainment (BHE TV, LLC) combines the diversified strengths of industry veterans Eric Bischoff and Jason Hervey. BHE specializes in content creation and production for various broadcast outlets, licensing and merchandising and innovative brand integration solutions. As equity partners in Bliss Beverage, parent company for Socko Energy, BHE TV has developed and created initiatives to leverage the strength of the brand into mass market distribution.
About Socko Energy
Socko Energy is the flagship product of Bliss Beverage, a Scottsdale, AZ-based company that has developed an energy drink which appeals to a mass audience without succumbing to the latest “extreme” trends set forth by other energy drinks on the market today. The end result — Socko — is a vibrant, eye-catching energy drink filled with clean, refreshing, non-heavy, healthy ingredients with a smooth taste and electrifying color. Socko is currently available in 16 U.S. markets as well as Mexico and Japan and is quickly becoming the fastest-growing independent energy drinks in the country.
Visit web sites for:
BLISS BEVERAGE THE MILLER GROUP
www.sockoenergy.com www.themillergroup.net
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SOURCE Bliss Beverage
