Source: Media Buyer Planner
World Wrestling Entertainment, formerly known as the WWF, launched an new lad mag named WWE Magazine today. WWE is folding its two preexisting magazines, RAW and SmackDown into the new title, which will focus on the lifestyles of WWE wrestlers, their activities outside the ring, and what they like in movies, music, gadgets, and fashion.
WWE will use its television, live event and online assets to promote the new venture.
Bob Lee, the new Vice President and Publisher of WWE’s Magazine Group, is overseeing all distribution, marketing, and advertising sales. Tony Romando is the new Vice President and Editor-In-Chief for WWE’s Magazine Group.
